Happy Thursday, Reader,

When I first began my entrepreneurial journey, I was lucky enough to be directly mentored from an absolute killer in business.

I now call him a friend but way back then, at 18, Fred helped me in the early stages of my business journey...

From mental models and frameworks to practical advice on how to grow and scale a brand from 0-7 figures.

Although the version of me that was mentored by him was many evolutions ago,

I still attribute a lot of my previous success to the gems he gave me, and if you enjoy any of my content now, that period back then played a huge role in what I am able to create today.

Fred went on to build one of the fastest-growing UK fashion brand, Cernucci. His brand works with some of the biggest names in the world

From Superstars like Shakira to Elite Athletes.

The crazy part is I saw him grow this from one employee (his little sister) to a $50M/year global brand.

And in this conversation, we toured his new office HQ and sat down to discuss ideas such as:

• The psychological principles of high performance
• Why intuition matters more than data at a high level
• Using your heritage as a competitive edge in your field
• How the best performers let their identity shape their work
• How sacrifice sits at the crux of growth

and much, much more.

This was a full circle conversation for me, if you've taken anything away from my work in recent years, you'll appreciate the gems in this episode.

​>> Tune In Here​

Until next time,

Milan

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